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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century (книга)

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
Автор: Scott Bedbury
Stephen Fenichell
Оригинал издан: 2003

«A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century»книга 2003 года.

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«What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the…»

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