Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb (книга)
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb | |
Автор: | George E Belch |
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Оригинал издан: | 2003 |
«Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb» — книга 2003 года.
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От издателя
«Book DescriptionAdvertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change…»