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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb (книга)

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Автор: George E Belch
Оригинал издан: 2003

«Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb»книга 2003 года.

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«Book DescriptionAdvertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change…»

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