Agricultural Marketing and Consumer Behavior in a Changing World (книга)
Agricultural Marketing and Consumer Behavior in a Changing World | |
Автор: | Berend Wierenga Aad Van Tilburg Klaus G. Grunert Michel Wedel |
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Оригинал издан: | ???? |
«Agricultural Marketing and Consumer Behavior in a Changing World» — книга ???? года.
Содержание |
Содержание
От издателя
«As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With…»