All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits (книга)
| All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits | |
| Автор: | Garth Hallberg |
|---|---|
| Оригинал издан: | 1995 |
«All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits» — книга 1995 года.
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«All Consumers Are Not Created Equal "…This book…will open your eyes to a new marketing concept which may turn out to be of major importance."—David Ogilvy All consumers are NOT created equal. Some are vastly more profitable…»
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