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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits (книга)

All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
Автор: Garth Hallberg
Оригинал издан: 1995

«All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits»книга 1995 года.

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«All Consumers Are Not Created Equal "…This book…will open your eyes to a new marketing concept which may turn out to be of major importance."—David Ogilvy All consumers are NOT created equal. Some are vastly more profitable…»

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