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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (книга)

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Автор: Seth Godin
Оригинал издан: 2005

«All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World»книга 2005 года.

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От издателя

«Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the…»

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