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Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison (книга)

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison
Автор: Joe Calloway
Оригинал издан: ????

«Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison»книга ???? года.

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«Praise for Becoming a Category of One «Becoming a Category of One shows what it takes to build a brand on something more than just product. This book inspires us to go for greatness, and to win by using our hearts as well as our minds." …»

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