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Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands (книга)

Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands
Автор: '
Оригинал издан: 2005

«Beyond Branding: How the New Values of Transparency And Integrity Are Changing the World of Brands»книга 2005 года.

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«Book DescriptionIn response to the growing «anti-globalization» movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. The contributors aim to show that…»

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