Beyond Listening: Learning the Secret Language of Focus Groups (книга)
Beyond Listening: Learning the Secret Language of Focus Groups | |
Автор: | Bonnie Goebert Herma Rosenthal |
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Оригинал издан: | ???? |
«Beyond Listening: Learning the Secret Language of Focus Groups» — книга ???? года.
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От издателя
«"In the dangerous jungle of consumer research, Bonnie Goebert is the ultimate guide. A few hours and the price of this book will quadruple your consumer research investment." —Melinda Davis Wingate, President, The Next Group «A lot of…»