Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (книга)
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant | |
Автор: | W. Chan Kim Renee Mauborgne |
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Оригинал издан: | 2005 |
Серия: | The International Bestseller |
«Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant» — книга 2005 года.
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От издателя
«Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, «blue…»