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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (книга)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Автор: W. Chan Kim
Renee Mauborgne
Оригинал издан: 2005
Серия: The International Bestseller

«Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant»книга 2005 года.

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«Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, «blue…»

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