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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time (книга)

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Автор: Matt Haig
Оригинал издан: 2003

«Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time»книга 2003 года.

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«What do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding confidently across the world, but what they are less recognized for are all those branded products they've launched that have bombed -…»

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