Brand Manners: How to Create the Self Confident Organization to Live the Brand (книга)
Brand Manners: How to Create the Self Confident Organization to Live the Brand | |
Автор: | Hamish Pringle William Gordon |
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Оригинал издан: | ???? |
«Brand Manners: How to Create the Self Confident Organization to Live the Brand» — книга ???? года.
Содержание |
Содержание
От издателя
«How often has a company's handling of a customer's telephone response to an advertisement or direct mailing turned out to be a turn off? How often has a customer interaction with staff, or «moment of truth», in the retail environment turned into a…»