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Brand Manners: How to Create the Self Confident Organization to Live the Brand (книга)

Brand Manners: How to Create the Self Confident Organization to Live the Brand
Автор: Hamish Pringle
William Gordon
Оригинал издан: ????

«Brand Manners: How to Create the Self Confident Organization to Live the Brand»книга ???? года.

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«How often has a company's handling of a customer's telephone response to an advertisement or direct mailing turned out to be a turn off? How often has a customer interaction with staff, or «moment of truth», in the retail environment turned into a…»

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