Поиск
На сайте: 566702 статей, 285487 фото.

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity (книга)

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Автор: David A. Aaker
Оригинал издан: 2004

«Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity»книга 2004 года.

Содержание

Содержание

От издателя

«With the explosion of brands in today's marketplace, a mastery of brand management has become essential to successful business strategy. Faced with an increasingly complex landscape of multiple products, global reach, and dynamic markets, many…»

Рецензии

См. также

Ссылки