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Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market (книга)

Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Автор: Paul Temporal
Оригинал издан: 2001

«Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market»книга 2001 года.

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От издателя

««Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global…»

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