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Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (книга)

Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Автор: Scott M. Davis
Michael Dunn
David A. Aaker
Оригинал издан: ????

«Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth»книга ???? года.

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«In B uilding the Brand-Driven Business, authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its…»

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