Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (книга)
Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth | |
Автор: | Scott M. Davis Michael Dunn David A. Aaker |
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Оригинал издан: | ???? |
«Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth» — книга ???? года.
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«In B uilding the Brand-Driven Business, authors Scott M. Davis and Michael Dunn— two of the nation's foremost experts on brands— map out a strategy that can help an entire organization manage and live (not just think about) its…»