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Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (книга)

Challenging the Big Brands: How New Brands Win Market Share with Innovative Design
Автор: Judith Evans
Оригинал издан: 2003

«Challenging the Big Brands: How New Brands Win Market Share with Innovative Design»книга 2003 года.

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«Book DescriptionToday we know companies such as Gateway, Federal Express, and Virgin Atlantic Airlines as market leaders, but once upon a time, they were challenger brands. While scores of books explore the business side of world-class branding,…»

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