Challenging the Big Brands: How New Brands Win Market Share with Innovative Design (книга)
| Challenging the Big Brands: How New Brands Win Market Share with Innovative Design | |
| Автор: | Judith Evans |
|---|---|
| Оригинал издан: | 2003 |
«Challenging the Big Brands: How New Brands Win Market Share with Innovative Design» — книга 2003 года.
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«Book DescriptionToday we know companies such as Gateway, Federal Express, and Virgin Atlantic Airlines as market leaders, but once upon a time, they were challenger brands. While scores of books explore the business side of world-class branding,…»
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