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Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy (книга)

Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy
Автор: Marc Gobe
Оригинал издан: ????

«Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy»книга ???? года.

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«Internationally Acclaimed Branding Guru Challenges Corporations: «It?s Time to Act as Good Citizens» What have today?s brands in common with politicians? — They need to take an active, positive role in people?s lives in order to…»

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