Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy (книга)
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy | |
Автор: | Marc Gobe |
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Оригинал издан: | ???? |
«Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy» — книга ???? года.
Содержание |
Содержание
От издателя
«Internationally Acclaimed Branding Guru Challenges Corporations: «It?s Time to Act as Good Citizens» What have today?s brands in common with politicians? — They need to take an active, positive role in people?s lives in order to…»