Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (книга)
| Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers | |
| Автор: | Geoffrey A. Moore |
|---|---|
| Оригинал издан: | 2002 |
| Серия: | Harper Business Essentials Series |
«Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers» — книга 2002 года.
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«Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer…»
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