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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (книга)

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
Автор: Geoffrey A. Moore
Оригинал издан: 2002
Серия: Harper Business Essentials Series

«Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers»книга 2002 года.

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«Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer…»

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