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Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena (книга)

Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena
Автор: Brian H. Murray
Оригинал издан: ????

«Defending the Brand: Aggressive Strategies for Protecting Your Brand in the Online Arena»книга ???? года.

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«Leading brands and the intellectual property of successful organizations are increasingly falling victim to hostile tactics from unscrupulous businesses. Unwanted brand associations, product piracy, and other forms of online brand abuse threaten to…»

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