Design Management: Using Design to Build Brand Value and Corporate Innovation (книга)
Design Management: Using Design to Build Brand Value and Corporate Innovation | |
Автор: | Brigitte Borja De Mozota |
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Оригинал издан: | ???? |
«Design Management: Using Design to Build Brand Value and Corporate Innovation» — книга ???? года.
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От издателя
«As recent research has shown, design not only affects the exterior of an organization?its products, packaging, or identity?it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design…»