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Design Management: Using Design to Build Brand Value and Corporate Innovation (книга)

Design Management: Using Design to Build Brand Value and Corporate Innovation
Автор: Brigitte Borja De Mozota
Оригинал издан: ????

«Design Management: Using Design to Build Brand Value and Corporate Innovation»книга ???? года.

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«As recent research has shown, design not only affects the exterior of an organization?its products, packaging, or identity?it can also be a powerful catalyst for interior change. The economic and financial benefits of strategic design…»

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