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Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy (книга)

Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy
Автор: Roland Rust
Valarie Zeithaml
Katherine Lemon
Оригинал издан: ????

«Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy»книга ???? года.

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« In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus,…»

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