Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy (книга)
| Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy | |
| Автор: | Roland Rust Valarie Zeithaml Katherine Lemon |
|---|---|
| Оригинал издан: | ???? |
«Driving Customer Equity: How Customer Lifetime Value is Reshaping Corporate Strategy» — книга ???? года.
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« In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus,…»
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