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Emotional Branding: The New Paradigm for Connecting Brands to People (книга)

Emotional Branding: The New Paradigm for Connecting Brands to People
Автор: Marc Gobe
Оригинал издан: 2001

«Emotional Branding: The New Paradigm for Connecting Brands to People»книга 2001 года.

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«A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's…»

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