| Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions
|| Leonard H. Hoyle
| Оригинал издан:
|| The Wiley Event Management Series
«Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions» — книга ???? года.
«Authored by a well-known figure in the field. — Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. — Individual chapters address the differences involved in marketing…»