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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands (книга)

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands
Автор: Bernd H. Schmitt
Оригинал издан: 1999

«Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate to Your Company and Brands»книга 1999 года.

Содержание

Содержание

От издателя

«Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach generally in vogue…»

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