Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths (книга)
Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths | |
Автор: | John Philip Jones |
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Оригинал издан: | ???? |
«Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths» — книга ???? года.
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От издателя
«John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising?fables? and?fashions,? and also to study the facts. He uses the latest trends and…»