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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths (книга)

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
Автор: John Philip Jones
Оригинал издан: ????

«Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths»книга ???? года.

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«John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising?fables? and?fashions,? and also to study the facts. He uses the latest trends and…»

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