From Fargo to the World of Brands: My Story So Far (книга)
From Fargo to the World of Brands: My Story So Far | |
Автор: | David Aaker |
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Оригинал издан: | 2005 |
«From Fargo to the World of Brands: My Story So Far» — книга 2005 года.
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«Book DescriptionDavid Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on…»