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From Fargo to the World of Brands: My Story So Far (книга)

From Fargo to the World of Brands: My Story So Far
Автор: David Aaker
Оригинал издан: 2005

«From Fargo to the World of Brands: My Story So Far»книга 2005 года.

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«Book DescriptionDavid Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on…»

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