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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets (книга)

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
Автор: Sicco Van Gelder
Оригинал издан: ????

«Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets»книга ???? года.

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«Brand managers operating across cultures can find themselves facing a multitude of complex issues. Aiming to clarify this situation, Global Brand Strategy is the first book to provide a rigorous analytical framework that can be used comparatively…»

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