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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (книга)

Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
Автор: William O. Bearden
Richard G. Netemeyer
Оригинал издан: ????

«Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research»книга ???? года.

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««Marketing scholars and marketing research practitioners will find this book useful. It offers an excellent sourcebook for a variety of scales, and the reviews of the scales are thoughtful and well crafted. The book includes many of the most widely…»

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