IMC, The Next Generation: Five Steps For Delivering Value and Measuring Financial Returns (книга)
IMC, The Next Generation: Five Steps For Delivering Value and Measuring Financial Returns | |
Автор: | Don E Schultz Heidi Schultz |
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Оригинал издан: | ???? |
«IMC, The Next Generation: Five Steps For Delivering Value and Measuring Financial Returns» — книга ???? года.
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« Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations» entire communications programs with the…»