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IMC, The Next Generation: Five Steps For Delivering Value and Measuring Financial Returns (книга)

IMC, The Next Generation: Five Steps For Delivering Value and Measuring Financial Returns
Автор: Don E Schultz
Heidi Schultz
Оригинал издан: ????

«IMC, The Next Generation: Five Steps For Delivering Value and Measuring Financial Returns»книга ???? года.

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« Strategies for binding customers to an organization--by determining the information they want and giving it to them In 1993, Don Schultz showed marketers how to coordinate their organizations» entire communications programs with the…»

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