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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (книга)

In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Автор: Merrill R. Chapman
Оригинал издан: 2003

«In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters»книга 2003 года.

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« «A funny and grim read that explains why so many of the high-tech sales departments I've trained and written about over the years frequently have homicidal impulses towards their marketing groups. A must read. «Mike…»

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