In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters (книга)
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters | |
Автор: | Merrill R. Chapman |
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Оригинал издан: | 2003 |
«In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters» — книга 2003 года.
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От издателя
« «A funny and grim read that explains why so many of the high-tech sales departments I've trained and written about over the years frequently have homicidal impulses towards their marketing groups. A must read. «Mike…»