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Inclusive Branding: The Why and How of a Holistic Approach to Brands (книга)

Inclusive Branding: The Why and How of a Holistic Approach to Brands
Автор: Klaus Schmidt
Chris Ludlow
Оригинал издан: ????

«Inclusive Branding: The Why and How of a Holistic Approach to Brands»книга ???? года.

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« Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions,…»

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