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Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century (книга)

Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century
Автор: Mark Austin
Оригинал издан: 2003

«Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century»книга 2003 года.

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«Book DescriptionDelivers the inside track on how to make a difference in clients» businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels,…»

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