Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century (книга)
Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century | |
Автор: | Mark Austin |
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Оригинал издан: | 2003 |
«Is Anybody Out There: The New Blueprint for Marketing Communications in the 21st Century» — книга 2003 года.
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От издателя
«Book DescriptionDelivers the inside track on how to make a difference in clients» businesses by managing the new communications paradigm. * Deals with the complex intra-relationships between the brand, the consumer and the media channels,…»