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Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts (книга)

Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts
Автор: Peter Cheverton
Оригинал издан: ????

«Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts»книга ???? года.

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«Key Marketing Skills provides professionals new to the marketing arena with solid information on particular marketing topics. Fully interactive, it contains case studies for each chapter and a CD-ROM which allows the reader to formulate an action…»

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