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Making Marketing Happen: How Great Companies Make Strategic Planning Work (книга)

Making Marketing Happen: How Great Companies Make Strategic Planning Work
Автор: Brian Smith
Оригинал издан: 2005

«Making Marketing Happen: How Great Companies Make Strategic Planning Work»книга 2005 года.

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«Book Description'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be «fine in theory, but hard to apply to my special market». In short, it holds that marketing planning…»

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