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Market Oriented Product Innovation: A Key to Survival in the Third Millennium (книга)

Market Oriented Product Innovation: A Key to Survival in the Third Millennium
Автор: Knut Holt
Оригинал издан: ????

«Market Oriented Product Innovation: A Key to Survival in the Third Millennium»книга ???? года.

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«Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point…»

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