Market Oriented Product Innovation: A Key to Survival in the Third Millennium (книга)
Market Oriented Product Innovation: A Key to Survival in the Third Millennium | |
Автор: | Knut Holt |
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Оригинал издан: | ???? |
«Market Oriented Product Innovation: A Key to Survival in the Third Millennium» — книга ???? года.
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От издателя
«Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point…»