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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image (книга)

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Автор: Bernd H. Schmitt
Alex Simonson
Оригинал издан: ????

«Marketing Aesthetics: The Strategic Management of Brands, Identity and Image»книга ???? года.

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« There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a…»

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