Marketing Aesthetics: The Strategic Management of Brands, Identity and Image (книга)
Marketing Aesthetics: The Strategic Management of Brands, Identity and Image | |
Автор: | Bernd H. Schmitt Alex Simonson |
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Оригинал издан: | ???? |
«Marketing Aesthetics: The Strategic Management of Brands, Identity and Image» — книга ???? года.
Содержание |
Содержание
От издателя
« There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a…»