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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation (книга)

Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
Автор: Nirmalya Kumar
Оригинал издан: ????

«Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation»книга ???? года.

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« CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a…»

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