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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (книга)

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Автор: Philip Kotler
Оригинал издан: 2003

«Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know»книга 2003 года.

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«There's only one name in marketing: Phil Kotler. His latest may be his best — a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. Tom Peters, author…»

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