Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know (книга)
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know | |
Автор: | Philip Kotler |
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Оригинал издан: | 2003 |
«Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know» — книга 2003 года.
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«There's only one name in marketing: Phil Kotler. His latest may be his best — a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. Tom Peters, author…»