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Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to (книга)

Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to
Автор: Herschele Gordon Lewis
Herschell Gordon Lewis
Оригинал издан: ????

«Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to»книга ???? года.

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«The author analyzes contemporary marketing to find the answers to the key question: What has gone wrong with current marketing? We Have more statistical models, more computer technology, more «killer apps," and more seminars about CRM and branding…»

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