Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to (книга)
Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to | |
Автор: | Herschele Gordon Lewis Herschell Gordon Lewis |
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Оригинал издан: | ???? |
«Marketing Mayhem: Why Marketing Isn't Producing the Way It Used to» — книга ???? года.
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От издателя
«The author analyzes contemporary marketing to find the answers to the key question: What has gone wrong with current marketing? We Have more statistical models, more computer technology, more «killer apps," and more seminars about CRM and branding…»