Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (книга)
Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations | |
Автор: | Philip Kotler Donald H. Haider Irving Rein |
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Оригинал издан: | 2002 |
«Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations» — книга 2002 года.
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« Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of «places» -- cities, states, and nations -- are in…»