Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (книга)
Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment | |
Автор: | Alan R. Andreasen |
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Оригинал издан: | ???? |
«Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment» — книга ???? года.
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От издателя
«This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk…»