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Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (книга)

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
Автор: Alan R. Andreasen
Оригинал издан: ????

«Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment»книга ???? года.

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«This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk…»

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