Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning — A Management Approach (книга)
Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning — A Management Approach | |
Автор: | E. J. Nijssen Ruud T. Frambach Edwin J. Nijssen |
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Оригинал издан: | ???? |
«Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning — A Management Approach» — книга ???? года.
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От издателя
«Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities…»