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Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning — A Management Approach (книга)

Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning — A Management Approach
Автор: E. J. Nijssen
Ruud T. Frambach
Edwin J. Nijssen
Оригинал издан: ????

«Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning — A Management Approach»книга ???? года.

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«Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities…»

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