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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity (книга)

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Автор: Janeen Arnold Costa
Gary J. Bamossy
Оригинал издан: ????

«Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity»книга ???? года.

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«The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in…»

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