Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity (книга)
Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity | |
Автор: | Janeen Arnold Costa Gary J. Bamossy |
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Оригинал издан: | ???? |
«Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity» — книга ???? года.
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От издателя
«The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in…»