New Directions for Philanthropic Fundraising, Direct and Interactive Marketing: New Techniques for Fundraising Success, No. 33 Fall 2001 (книга)
New Directions for Philanthropic Fundraising, Direct and Interactive Marketing: New Techniques for Fundraising Success, No. 33 Fall 2001 | |
Автор: | Adrian Sargeant |
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Оригинал издан: | ???? |
«New Directions for Philanthropic Fundraising, Direct and Interactive Marketing: New Techniques for Fundraising Success, No. 33 Fall 2001» — книга ???? года.
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От издателя
«Direct and interactive marketing generates around 150f the voluntary income for U.S.-based nonprofits. Yet despite its significance, this form of fundraising is often overshadowed by the emphasis on major donor gifts. This special issue discusses…»