New Product Development: Managing and Forecasting for Strategic Success (книга)
New Product Development: Managing and Forecasting for Strategic Success | |
Автор: | Robert J. Thomas |
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Оригинал издан: | ???? |
«New Product Development: Managing and Forecasting for Strategic Success» — книга ???? года.
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От издателя
«Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and…»