Passion Branding: Harnessing the Power of Emotion to Build Strong Brands (книга)
Passion Branding: Harnessing the Power of Emotion to Build Strong Brands | |
Автор: | Neill Duffy |
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Оригинал издан: | 2003 |
«Passion Branding: Harnessing the Power of Emotion to Build Strong Brands» — книга 2003 года.
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От издателя
«Book DescriptionIn a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the…»