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Passion Branding: Harnessing the Power of Emotion to Build Strong Brands (книга)

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands
Автор: Neill Duffy
Оригинал издан: 2003

«Passion Branding: Harnessing the Power of Emotion to Build Strong Brands»книга 2003 года.

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«Book DescriptionIn a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the…»

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