Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (книга)
| Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention | |
| Автор: | Edited by Thorsten Hennig-Thurau Ursula Hansen |
|---|---|
| Оригинал издан: | 2000 |
«Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention» — книга 2000 года.
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«The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer…»
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