Поиск
На сайте: 566853 статей, 285487 фото.

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention (книга)

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Автор: Edited by Thorsten Hennig-Thurau
Ursula Hansen
Оригинал издан: 2000

«Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention»книга 2000 года.

Содержание

Содержание

От издателя

«The focus of marketing is shifting away from transactional marketing and toward relationship marketing. Companies are beginning to recognize the economic value of stable, long-term customer relationships based on a high degree of customer…»

Рецензии

См. также

Ссылки