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Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (книга)

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
Автор: Aino Halinen
Routledge
Оригинал издан: ????

«Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector»книга ???? года.

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«This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year «fly on the wall» case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its…»

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