Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (книга)
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector | |
Автор: | Aino Halinen Routledge |
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Оригинал издан: | ???? |
«Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector» — книга ???? года.
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От издателя
«This is a fascinating analysis of one of the most challenging marketing concepts of the decade--relationship marketing. In a five-year «fly on the wall» case study, Aino Halinen explores the relationship between a Helsinki advertising agency and its…»