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Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing (книга)

Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing
Автор: Lesslie Ware
Leslie Ware
Editors of Consumer Reports
Оригинал издан: ????

«Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing»книга ???? года.

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«A hilarious and revealing collection of inventive, misleading, and absurdly amusing marketing ploys, culled from Consumer Reports. Just how much would you pay for those "10 free minutes" of long distance? Will «slimming insoles» do more than…»

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