Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing (книга)
Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing | |
Автор: | Lesslie Ware Leslie Ware Editors of Consumer Reports |
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Оригинал издан: | ???? |
«Selling It: The Incredible Shrinking Package and Other Marvels of Modern Marketing» — книга ???? года.
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Содержание
От издателя
«A hilarious and revealing collection of inventive, misleading, and absurdly amusing marketing ploys, culled from Consumer Reports. Just how much would you pay for those "10 free minutes" of long distance? Will «slimming insoles» do more than…»