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Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (книга)

Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Автор: J. Gary Taylor
Patricia J. Scharlin
Оригинал издан: ????

«Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand»книга ???? года.

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«Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers» rights. This book tells the dramatic story of one company-- Chiquita Brands International--that decided to change the negative paradigm.…»

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