Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand (книга)
Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand | |
Автор: | J. Gary Taylor Patricia J. Scharlin |
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Оригинал издан: | ???? |
«Smart Alliance: How a Global Corporation and Environmental Activists Transformed a Tarnished Brand» — книга ???? года.
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От издателя
«Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers» rights. This book tells the dramatic story of one company-- Chiquita Brands International--that decided to change the negative paradigm.…»