Standing Room Only: Strategies for Marketing the Performing Arts (книга)
Standing Room Only: Strategies for Marketing the Performing Arts | |
Автор: | Philip Kotler Joanne Scheff |
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Оригинал издан: | 1997 |
«Standing Room Only: Strategies for Marketing the Performing Arts» — книга 1997 года.
Содержание |
Содержание
От издателя
«This text applies the full spectrum of marketing principles, such as segmentation, pricing and promotion, to non-profit arts organizations. Including case studies of dance and theatre organizations from around the world, it reveals how to build…»