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Standing Room Only: Strategies for Marketing the Performing Arts (книга)

Standing Room Only: Strategies for Marketing the Performing Arts
Автор: Philip Kotler
Joanne Scheff
Оригинал издан: 1997

«Standing Room Only: Strategies for Marketing the Performing Arts»книга 1997 года.

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«This text applies the full spectrum of marketing principles, such as segmentation, pricing and promotion, to non-profit arts organizations. Including case studies of dance and theatre organizations from around the world, it reveals how to build…»

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